mandag, februar 14, 2005

SEO Tips & Guidelines

Google opdaterer backlinks fra tid til anden og resultatet
kan være
en bedre placering, men også det modsatte.

Google ændrer også i algoritmen vs pagerank og tillægger elementer
ny værdi, derfor skal du altid checke dine backlinks, holde dig ajour
med om du overholder bare de simpleste spilleregler ( se guidelines )


* Opbyg hjemmesiden med et klart herakisk design
bestående af statiske text-link ( no javascript)
Hver side skal kunne hentes fra mindst et text-link.

* Benyt text i stedes for billeder når vigtige navne & links anvendes.

* Tilbyd dine brugere en site-map som en genvej til alle de vigtige
link på dit domæne.

* Forfald ikke til anvendelse af cloaking og andre snedige
rederict script.

* Vær sikker på at al text & alle links er synlige og klikbare.

* Vælg dine søgeord udfra hvad andre vil søge på for at finde
din hjemmeside, og har relevans for siden og ikke popsmarte
ord kun for trafikkens skyld.

* Undlad af benytte bagdørs domæner beregnet kun for at
booste en ranking i søgemaskinerne.

* En stabil linkstruktur skal ikke baseres på link fra bagdørssider,
sider med skjulte links & text, links fra FFA (Free For All)
eller indholdsløse sider.

* One-way links som er relevante text-link er de dyrebareste.
Dine gengældte links har ikke mere så høj en værdi medmindre de
er relevante, få, eller ikke indgår som et klart forsøg på at booste
en hjemmesides placering i søgemaskinerne.

* Du skal ikke bruge X-antal sider eller domæner som linker
til det samme indhold.

* Undgå et design bestående af frames fordi de ikke kun skaber
problemer for søgemaskinerne, men også for din browser.
Ex: ( print & bookmark )


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